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Twenty years of health club consulting Vitolo Camiseta Atletico Madrid , 50,000 hours of paid personal training, and trainer to the stars has taught me one thing; weight loss is not about numbers, it's about your approach. Here it is in a nut shell!

#1: Determine HOW you are motivated and WHERE your desires come from. You may think you know Diego Costa Camiseta Atletico Madrid , but you don't. If you fall on a off the wagon you don't know how you are motivated. People are motivated two ways: fear, pleasure or both. Your desires to feel better look better and are in better shape come from two directions, inside or out. Most people who fall off their exercise and weight loss programs do so because you are motivated by the wrong one of the two. And your desires come from the wrong direction. Figure these out and you will have staying power.

#2: Figure out the true beliefs behind each unwanted behavior of not exercising and eating wrong. You have a false belief system in your head about food and exercise. Determine what it is and then you can change it. If you are not following through and sabotaging your programs, it is because of an illusion you built up in your head.

#3: Develop a GREAT support system. Steps two and three are your key to your success in your weight loss. Encouragement backed up with accountability is the key.

#4: Accept your emotions behind your eating patterns. Pre-plan your meals Gelson Martins Camiseta Atletico Madrid , have a good perspective toward food, figure out patterns, and watch your portions. That simple.

#5: Just move your butt. Weight loss is not complicated. Keep the big picture in mind. Stay constantly moving, and quit making dumb excuses.

There are no magic formulas to weight loss. Until America wakes up and understands that your health is not about the numbers on the exercise or medical charts Rodri Camiseta Atletico Madrid , it's about the approach, we will continue to be the fattest nation on earth.

Greg Ryan is a best selling author, former employee of Kathy Smith, and high profile fitness expert. LOSE WEIGHT IMMEDIATELY! Discover the common sense way to lose weight with out dieting that the doctor's DON'T want you to know.

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Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is "content" and it is decidedly different than web copy. Simply stated Thomas Lemar Camiseta Atletico Madrid , web copy is the copy that is used to sell anything on a web page. So now you say, but that's "sales copy." And you would be partly correct, but traditional direct mail copy and web copy are two different animals.


You see, people are used to a certain way of expression on the web Angel Correa Camiseta Atletico Madrid , and you must be able to tap into that to make your web copy effective. Traditional direct mail copywriting is filled with hyperbole and exaggerations, and people are used to seeing that in direct mail. However, on the 'Net, it's an entirely different ball game. People are used to a more relaxed style on the Internet and most won't tolerate anything else.


With that said Nikola Kalinic Camiseta Atletico Madrid , what should you do if you're writing copy for the web? Write in a friendly, engaging style. Use the soft-sell approach with web copy. Make your copy more informational. Maria Veloso recommends writing in an editorial style. And I agree. I've been using the Internet since 1993, when it first became available for use by the general public. I've read thousands of web sites. I've been exposed to the traditional direct mail copywriting on the Internet and I've read it all. I have to side with Maria on this because of my vast experience on the Web.


People are more relaxed on the Internet. And they are more open to writing that is more relaxed, has a personal feel Santiago Arias Camiseta Atletico Madrid , and doesn't scream of selling this or that. People don't want that type of message. So you have to write just like you are talking to the individual, but don't make it sound salesy. Use testimonials that have more of an editorial feel to them. And make sure that what you write engages the reader. Give them information that they didn't have before coming to your web site. That's what they were looking for to begin with. Information!


And that's what they want.


Since visitors to your web site can easily and quickly "click" away from your site, you have to give them the pertinent information up front. Take a lesson from journalists and use the "upside-down pyramid" style of writing. Do this so that your message is given quickly and concisely. When writing this way, your sales message gets read and the prospect can take action from there. Does this mean that all web copy should be short? No! Web copy still needs to be "as long as it needs to be to make the sale." But you just said to make your sales message up front. Yes I did. But people still need to rationalize their decision to perform the task you are asking them to do. That is done in the remaining part of your copy. This is where you inject emotion and get the prospect to picture what their life will be like after completing your designated task.


So you still need to use direct mail techniques Antonio Adan Camiseta Atletico Madrid , but you have to use them in a more information giving way. Never let your prospect suspect that you are really trying to sell himher on your ideaproductservice. Simply put, write like you would if you were writing a review of a book. But write it so that your prospect respects the information you have imparted and then clicks on your link to buy the book.


Copyright 2005 Gary Glasscock


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